Insights

The Benefits of Edge Messaging

4 min read Michael Carroll on Mar 15, 2023

Edge messaging, sometimes called edge computing, refers to delivering data and messages directly to the edge of a network, closer to the end-user or device, rather than routing them through centralized servers. 

In this blog post, we explore the benefits of edge computing and dive into what partnering with an edge messaging service provider means for your app.

Faster Data Transfer with Edge Computing

One of the critical benefits of edge messaging is faster data transfer. By delivering data and messages directly to the edge of the network, edge messaging leads to low latency and improves response times. This is particularly important for applications that require high-performance and real-time communication, such as video conferencing, online gaming, and Internet of Things (IoT) devices. With edge messaging, developers can create faster and more responsive applications that utilize the real-time data and interactivity users demand as well as provide a better user experience.

Improved Reliability Over Server-Based Messaging

Edge computing offers improved reliability compared to traditional server-based messaging. By distributing data and messages across the network, edge computing ensures that no single point of failure can bring down the entire system. This makes it ideal for applications that require high availability and reliability, such as financial services, healthcare, and emergency response systems.

Reduced Costs Due to Decentralized Servers

Edge computing can be used to improve sustainability and help reduce costs for app developers. By eliminating the need for centralized or on-premises servers (or data centers), edge messaging reduces infrastructure and maintenance costs. Additionally, edge messaging can reduce data transfer costs by delivering data and messages closer to the end user’s device, reducing the amount of data that needs to be transferred over long distances.

Enhanced Security & Privacy for Sensitive Data

By distributing data and messages across the network, edge messaging reduces the risk of data breaches and cyber-attacks. Additionally, edge messaging can provide secure communication channels that are resistant to eavesdropping and interception, making it ideal for use cases that handle sensitive data, such as healthcare and financial services. The less time data spends exposed to the outside world, the harder it is for bad actors to wreak havoc on your business.

More Scalability to Handle Usage Spikes

Edge messaging also offers more scalability compared to traditional server-based messaging. By distributing data and messages across the network, edge messaging networks enable developers to scale their applications quickly and easily. This is particularly important for use cases that experience spikes in usage, such as e-commerce websites or social media platforms.

Better Edge Analytics for Decision-Making

Developers can quickly access analytics and gain insights into user behavior and system performance in real time. This enables more informed decision-making on-the-fly about optimizing their applications and improving the user experience.

Increased Flexibility for Emerging Technologies

Technologies like IoT and blockchain require more flexible and distributed architectures. Because there’s no need for centralized servers, edge messaging enables developers to create more distributed and decentralized applications.

Reduced Latency Leads to Better App Performance

Edge messaging reduces latency by deploying edge servers closer to the connected devices or users that need them which reduces the time it takes for data to travel across the network, resulting in faster response times and better application performance. This is particularly important for applications that require real-time, interactive communication, such as video conferencing, online gaming, and IoT devices.

Increased Resilience to Outages

When edge servers are deployed closer to the end user or device, if a network outage occurs, the servers can continue to function, providing users with access to the information they need. This uninterrupted connectivity improves the overall resilience of the application, leading to greater reliability and availability and ultimately, user satisfaction.

Greater Control for More Customized Apps

Edge messaging provides greater control over how data and messages are processed and delivered because of the utilization of edge servers that are specifically designed to handle the exact requirements of the application. Leveraging this feature enables developers to customize their applications to meet the unique needs of their users, resulting in more personalized and relevant experiences.

Reduced Bandwidth Requirements Means Lower Costs

Another benefit of edge messaging is that it can also help reduce bandwidth requirements by delivering data and messages directly to the edge of the network. This reduces the amount of data that needs to be transmitted across the network, resulting in lower bandwidth and computing power requirements, reduced workload on servers, and ultimately, reduced costs. This is particularly important for applications that handle large amounts of data, such as video streaming and IoT devices.

Edge Messaging for Real-Time Experiences

As edge messaging becomes more widely adopted, we can expect to see a shift in app development away from centralized data centers towards more decentralized and distributed architectures. This will enable developers to create faster, more reliable, and more secure applications that provide a better customer experience.

Operating large-scale edge messaging infrastructure is a very complex distributed systems computing problem. With PubNub’s Edge Messaging Network this becomes easy. Our real-time edge messaging network currently supports over 800 million monthly active users with trillions of messages being sent. With over 15 points-of-presence (PoPs) across the globe, 99.999% uptime SLAs, redundancy, geographic server distribution, geo-routing, latency monitoring, and enterprise-scale and reliability, you’ll never have to worry about building infrastructure or disruptions caused by spikes in traffic.

Try us for free or let’s chat to discuss your edge computing use case.