Quickly access data visualizations
View dashboards of your messages, users, and channels. Look at maps of where your users and message activity are from as well as charts that show analytics by hour, day, and longer time periods.
Plan next moves with confidence
Increase engagement and grow your business by identifying and monitoring trends, patterns & anomalies over time and by location. Tap into Insight’s preview of Analyze with AI, a premium feature that uses OpenAI’s GPT models to quickly and easily help you dig deeper into your data.
Save time and resources
Remove the need to spend resources and time building analytics so you can focus on your core strength.
Analyzing and planning live events
Track activity during events to instruct moderators and team members of what actions to take
Compare events and determine if attendance rate is due to teams, hosts, or guests to plan for future events
Measure which shows had the most attendees, messages, and more
Tracking User Engagement & Growth
See changes in activity over time. For example, general usage of messaging in the app and how frequently the feature being used by members
Implement better targeting strategies by viewing which states are chattier, what are the patterns, what are we doing in the states that are different.
Drive engagement strategy by viewing engagement rates by device: phone, email, etc.
Monitoring Product & Feature Adoption Trends
See how users or messages are spread out through location metrics and compare adoption rates in different states
Gain visibility into which users and channels have the most activity to better understand user population and how the app is being used.
View message and subscriber activity to identify patterns and monitor trends
Turnkey metrics with no coding required
Count of messages, users & channels filtered by: time period, date range, and location. Top 20 unique channels and unique user counts.
Your own unique PubNub data metrics are immediately available for you to view when you click activate.
Additional data analysis with AI
PubNub’s preview of Analyze with AI scans your data and generates natural language analysis tailored to your specific queries. Created using OpenAI’s GPT models, you can uncover more about your data quickly and easily.
Login to the PubNub Admin Portal and select PubNub Insights from the left navigation bar to get started.
Download our 1-Pager for a quick at-a-glance view of PubNub Insights.