If you're weighing the option of building in house against the value of buying an in-app chat solution, you’ve come to the right place.
Chat is a crucial component of any app to foster engagement, create true connections among users, and build a shared sense of authentic community.
But building chat—and other in-app features—from scratch comes with a series of risks and downfalls that can ultimately mitigate these benefits.
In this e-book, you'll learn the common pitfalls of building chat in house, and why companies like LiveLike, Veeps (Live Nation), Pocket Gems, and more ultimately bought a solution to power their chat after trying to build it themselves.
By the end of this e-book, you'll want to join them.
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