Live Shopping That Converts, Without Infrastructure Risk
PubNub powers real-time chat, inventory sync, and social proof for live shopping, so your team ships in weeks, not quarters, with predictable cost and enterprise-grade reliability.
Key Benefits
Enterprise Security & Compliance
Shorten security reviews with a proven platform.
Benefit
Fine-grained access control, data protection, and documented compliance help your InfoSec, Legal, and Procurement teams move from assessment to approval faster.
Predictable Cost, Lower TCO
Forecast spend with clear usage drivers.
Benefit
Align pricing to active users and events instead of surprise infra bills. Eliminate the hidden cost of building, scaling, and staffing your own real-time stack.
Any Video Stack, Any Commerce Backend
Fit PubNub into your existing architecture.
Benefit
Integrate with your preferred video provider and eCommerce platform. PubNub is the neutral real-time layer that preserves data ownership and avoids vendor lock-in.
Your Biggest Live Event Can’t Be a Beta Test
Static product pages keep conversion stuck while competitors turn streams into high-intent storefronts.
A single laggy event—chat delays, oversold inventory, or outages—can erase months of marketing spend and damage brand trust.
You need live shopping that just works at scale, without rebuilding your infrastructure from scratch.
Build vs. Buy for Live Shopping Infrastructure
See why brands choose PubNub over DIY WebSockets and bundled live shopping platforms.
PubNub vs. DIY WebSockets
PubNub removes months of engineering and ongoing ops, giving you proven global scale, moderation, and reliability from day one.
PubNub vs. Turnkey Live Shopping SaaS
Keep your video and commerce stack, own your data, and scale across brands without being locked into a single end-to-end platform.
CASE STUDY
How PubNub Keeps High-Stakes Live Commerce Responsive
Leading streaming and social commerce platforms use PubNub to keep chat, reactions, and bidding responsive for millions of concurrent viewers, so every flash sale, drop, or auction stays synchronized, stable, and ready for peak demand.
Get an ROI & Architecture Review for Live Shopping
Frequently Asked Questions
How does PubNub support live shopping experiences?
PubNub provides the real-time backbone for live shopping: low-latency chat overlays, reactions, presence (viewer counts), and instant inventory updates. Your video provider handles the stream; PubNub synchronizes every interaction around it so hosts, viewers, and backend systems stay in lockstep during high-traffic events.
Why not build live shopping infrastructure in-house?
Building basic WebSockets is straightforward; operating a global, always-on real-time layer is not. Teams underestimate the cost of scaling, failover, on-call coverage, moderation, and compliance. PubNub removes this burden so your engineers focus on features that differentiate your live commerce experience, not infrastructure upkeep.
Will PubNub work with our existing video and eCommerce stack?
Yes. PubNub is infrastructure-agnostic. You can pair it with your current streaming provider (e.g., Mux, AWS IVS) and your existing eCommerce platform or custom backend. PubNub connects chat, reactions, inventory, and notifications around your live video without forcing a re-platform.
How does PubNub handle scale and peak live events?
PubNub is designed for massive concurrency and traffic spikes, supporting millions of simultaneous connections with global points of presence. Auto-scaling, throttling controls, and mature incident practices help protect your biggest live sales events from outages and performance degradation.
What about moderation and safety during live commerce streams?
With PubNub Functions and BizOps, you can filter profanity, block spam, and flag risky content in-flight before it reaches viewers. Non-technical teams can adjust rules through a visual console, reducing operational risk and protecting brand reputation during high-visibility shows.
How do we purchase PubNub and complete security review?
Typical engagements follow three steps: (1) Architecture and ROI review with our solution team, (2) Security and compliance review where we provide a documentation pack for InfoSec and Legal, and (3) Commercial agreement aligned to your rollout plan. From there, we support your pilot implementation and expansion roadmap.
