Real-Time Asset Tracking for Transport & Logistics
Turn raw GPS and sensor data into live maps, alerts, and compliance workflows—without building or operating your own real-time infrastructure.
Key Benefits
Data for Operations, Risk, and ESG
Feed live events into TMS, maintenance, and reporting.
Benefit
Use Functions to derive events like geofence breaches or idling and route them to TMS, maintenance, or ESG pipelines—without adding new services or operational overhead.
Consistent Experience at Global Scale
Low-latency delivery for distributed fleets and teams.
Benefit
PubNub’s global edge network targets sub-100 ms delivery and high availability, so dispatchers, drivers, and partners see the same up-to-date asset view, even during peak demand or rapid growth.
Predictable Cost, Lower TCO
Avoid surprise bills and DIY infrastructure burden.
Benefit
Align cost to clear drivers like active assets and message volume. Avoid the hidden TCO of homegrown real-time stacks—on-call, capacity planning, compliance, and incident management.
Your assets move in real time. Your data doesn’t.
Dispatchers guess, call, and refresh spreadsheets while trailers, containers, and equipment quietly go missing or sit idle off-screen.
Compliance, ESG, and security teams demand defensible telemetry, but data is delayed, siloed, or trapped in vendor portals you can’t control.
Every month spent building in-house real-time infrastructure is a month without live visibility, higher incident risk, and mounting opportunity cost.
PubNub vs. Common Asset Tracking Approaches
Understand the tradeoffs between a managed real-time network and DIY or device-vendor platforms.
PubNub vs. DIY WebSockets & Queues
PubNub removes build-and-run burden for global real-time messaging, so teams ship asset tracking features faster with lower incident and on-call risk.
PubNub vs. Single-Vendor Telematics Clouds
Instead of being locked into one hardware stack, PubNub unifies multiple device vendors into a single, application-centric real-time layer.
CASE STUDY
How PubNub Supports Real-Time Vehicle Tracking
Transportation providers use PubNub to stream live GPS and status data to riders and operations teams, improving customer experience while reducing the engineering effort required to build and maintain real-time infrastructure.
Map Your Real-Time Asset Tracking Architecture
Frequently Asked Questions
How does PubNub support asset tracking use cases?
PubNub provides a managed pub/sub network where trackers, gateways, and services publish location and status to channels (per asset, fleet, or tenant). Web and mobile apps subscribe to those channels for live maps, alerts, and dashboards. Features like Signals handle high-frequency GPS, Presence reflects online/offline state, and optional Persistence enables offline catch-up and audit history.
Why choose PubNub instead of building real-time infrastructure in-house?
Operating global real-time messaging for thousands of devices is complex: capacity planning, failover, on-call, compliance, and cost control. PubNub offloads that layer so your teams focus on asset tracking experiences, not socket clusters. You gain a proven network, enterprise security posture, and predictable pricing tied to usage drivers, rather than open-ended infrastructure spend.
Can PubNub work with our existing telematics hardware and vendor clouds?
Yes. PubNub sits above your connectivity choices (cellular, LPWAN, WiFi/BLE) and vendor platforms. Gateways or backend services normalize device data and publish to PubNub, which then fans out events to your applications and downstream systems. This lets you standardize your real-time layer without replacing existing devices or carrier relationships.
How does PubNub handle security, privacy, and compliance for location data?
PubNub supports encryption, token-based access control, and tenant isolation patterns so you can restrict who sees which assets and locations. Our compliance posture, including SOC 3, is documented to streamline InfoSec reviews. You retain control over data retention policies and regional deployment choices to align with GDPR/CCPA and internal privacy standards.
What does a typical adoption path look like for logistics and fleet teams?
Most organizations start with a single use case—such as live trailer tracking or dispatch visibility—integrated into an existing TMS or operations dashboard. Once value is proven (fewer manual checks, better asset utilization), teams extend PubNub to adjacent workflows: driver apps, yard visibility, maintenance events, and ESG reporting feeds. Over time, PubNub becomes the standardized real-time layer across products and regions.
