Fan engagement is the moneymaker for your streams.
Your painstakingly built livestreams are booming –
fans are fighting and flourishing, anticipation is building, engagement signals are flying… but the moment the ad break hits, the chat goes silent, traction plummets, and you’ve missed your moment.
You’re not alone. Our customers have been there, too – staring at days-old analytics, watching revenue plummet, wracking your brain for anything to hook them back in.
what if
ads were based on every fan’s chat?
The Engagement Flywheel: The future of value creation in streaming
The future of value creation in streaming lies in the Fan Engagement Flywheel.
Insights from fan interactions create instant offers, targeted messages, highlight reels, etc.
With PubNub Illuminate, these core insights are personalized to each fan, boosting engagement on your streams, and weaving the potential for further monetization into your fan experience every step of the way.
Illuminate: Not the Illuminati, just really good insights
No conspiracies here – just future-proof features
Automated Action Triggers
Drop responses based on audience behavior patterns. Personalize experiences, launch promotions, optimize ads instantly – without intervention.
Instant Analytics
Track chat sentiment, behavioral cohorts, and fan activities as they unfold. Follow what fans fall in love with - and what falls flat - in the moment, not in their memories.
Dynamic Content Delivery
Layer personalized overlays and uncover exclusive streams and backstage content based on individual fan engagement indicators.
Stress-test it yourself
Put our money where our mouths are – try it risk-free below.
Poke, prod, and push our demo below, then try building your own for free.
DIY development doesn’t deliver
Skip the debate, and the wait - don't DIY it. With Illuminate, you can build rapidly, scale limitlessly, and deliver real-time fan engagement value instantly.
With Illuminate…
✅ Ship features live in 2 weeks, not 6-12 months
✅ Cut your teams some slack - manage scale with zero overhead
✅ Live the no-code lifestyle with built-in action triggers
✅ Lose risk and spikes, host millions of concurrent devices at once
✅ Sub-100ms latency worldwide with 99.999% uptime
Don’t wait for what’s next — build it live
With increased privacy constraints through GDPR and deprecation of third-party cookies, your audience knowledge is getting more limited, and information you can glean takes time to aggregate.
With Illuminate, turn insights into impact today, not two days from now.
This means moment-to-moment fan engagement data on your stream is uniquely valuable.
📊
Before
Analytical artifacts – yesterday’s news, not what’s happening now.
After
Live insights that spark creative offers, always-on ads, and inspiring experiences.
💤
Before
Fans drop like flies during ad breaks, causing impressions without interaction
After
Dynamic ad breaks that have fans interacting even when your stream is MIA.
⏳
Before
Engineering bottlenecks as teams wait for insights to trickle in.
After
Cut the queue – instantly build optimized revenue opportunities, and validate live in production.
📉
Before
Fans churn silently as intervention takes a backseat from delayed insights.
After
Save your stream in real-time, forging community moments that keep fans coming back for hours.
Not sure how to start? Unfold the blueprint.
Don’t venture into the unknown without a map; download our ultimate guide to turning fan engagement into money with Illuminate now.
Competitive Positioning
Feature
Latency
PubNub Chat Moderation
Sub-500ms, inline
External AI API
Action
Network hops
DIY Server Rules
Varies
Goal
Data residency
Goal
Inside PubNub VPC
Action
Shared external
Impact
Your infra
Goal
Setup
Goal
UI toggle / no code
Action
API wiring
Impact
Build + maintain
Goal
Scaling
Goal
Built-in
Your burden
Action
Impact
Your burden
Goal
Custom logic
Goal
Functions
Action
Limited
Impact
Full, heavy lift
Build the future of fan engagement monetization.
Schedule a consultation with our team to get all your questions answered. Let us build the future of fan engagement monetization with you.
Frequently Asked Questions
How does Illuminate integrate with my tech stack?
Simply drop in a key, publish an event, and you're live. Use our SDKs for JS, Python, and more.
Illuminate works with your CRM, ad servers, content delivery—whatever you're running.
What’s the latency for real-time events?
We deliver global low latency by design with sub-100ms worldwide. Learn more about how by visiting our documentation.
Is there a free tier?
Yes. Build, test, and launch your first live feature on us. Usage-based pricing scales with your success after that.
What frameworks are supported?
PubNub Illuminate works with your stack. React, Vue, Node, Python, Unity, and more. If you can publish events, you can use Illuminate.
Can I customize action triggers for my use cases?
Absolutely. Enjoy flexible trigger rules, custom integrations with your existing workflows, and connections to your systems—CRM, ad servers, content delivery, analytics, etc.
What happens during our biggest live events?
Illuminate scales with your audience. We've supported millions of concurrent users globally with 99.999% uptime. You worry about your events, we take the worry about scale off your plate.
Who owns the fan engagement data?
You do. We process and analyze fan engagement data to trigger actions, but your first-party data is always yours. And yes, full export capabilities are included.
Can non-technical teams manage campaigns?
Yes! The barrier to entry is zero with our no-code campaign manager. Product, marketing, and content teams alike can create, manage, and monetize. Ship experiences without engineering dependencies.
