Logistics and transportation providers operate in a high-pressure world where every second counts. Yet despite billions invested in optimization, inefficiencies and blind spots continue to plague the supply chain, leading to missed deliveries, delayed shipments, and rising customer expectations for real-time updates.
From last-mile complexity to fleet underutilization and siloed communication systems, the industry’s biggest challenges stem from a lack of live visibility and coordination. PubNub empowers logistics providers with a real-time, globally scalable infrastructure to track assets, streamline delivery, and elevate customer experience. With live geolocation tracking, dynamic routing, real-time notifications, and IoT data streaming capabilities, PubNub helps organizations gain operational clarity, reduce costs, and exceed customer expectations at every mile.
Real-Time Fleet Visibility & Route Optimization
Tracks vehicle location, speed, and route adherence in real time, helping dispatchers predict accurate ETAs and reduce missed deliveries.
Optimizes delivery paths by detecting disruptions and enabling dynamic re-routing to reduce fuel costs and downtime.
Monitors driver status and availability to streamline dispatch decisions and maintain efficient operations.
Last-Mile Delivery Coordination
Uses geofencing and real-time presence to notify customers when drivers are nearby, increasing first-attempt delivery success rates.
Pushes alerts for delivery status updates, driver arrival times, or route changes—improving transparency and reducing support calls.
Enables real-time two-way communication between drivers, warehouses, and end customers to eliminate delivery delays.
Cold Chain & Cargo Monitoring
Streams live data from IoT sensors tracking temperature, humidity, and cargo conditions—ensuring compliance and reducing spoilage risk.
Triggers automated alerts if environmental thresholds are breached during transit, allowing for proactive resolution.
Maintains a digital audit trail of sensor data to support regulatory compliance and insurance claims.
Customer Notifications & Chat Integration
Provides real-time updates across SMS, mobile push, or in-app messaging—keeping customers informed every step of the journey.
Embeds chat functionality into logistics apps and portals, enabling responsive support or delivery coordination.
Enhances trust and satisfaction by replacing static status pages with interactive, live updates.
Dispatch & Fleet Control
Centralizes fleet communication across dispatchers and drivers using real-time messaging and presence awareness.
Supports full omnichannel communication—from desktop dashboards to mobile devices—ensuring consistent coordination.
Enables scalable status signaling (e.g., “en route,”“delayed,” “at destination”) with visual dashboards for fleet monitoring.
Predictive Analytics & Operational Intelligence
Combines live telemetry data with historical trends to forecast demand and optimize resource allocation.
Identifies inefficiencies or delivery hotspots with real-time dashboards and AI-driven insights.
Allows for continuous improvement through rapid experimentation using PubNub Illuminate to test new routing or notification strategies
