Every shopping moment should be live, interactive, and personalized

PubNub gives eCommerce teams easy access to real‑time messaging, live transactions, and intelligence you can act on.

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The future of eCommerce isn’t following quarterly updates

Well, you may have realized “keeping pace” isn’t enough. Today’s digital shopping landscape demands that you build faster, adapt smarter, and explore what’s next. 
All before your competitors do.

For instance, can your systems instantly respond when carts are abandoned across multiple channels? Or do your teams have real-time insight into inventory? And are you ready to embrace emerging trends like live shopping and on-demand buying experiences?

With the right foundation, you don’t just keep up. 
Oh no, you lead the way.

DAZN Logo
Swiggy
Adobe
Unity
LiveLike
Gameloft
Logitech
Ring Central
Life.Church
Ticketmaster
Fan Hub
Yelp
Beamable
ServiceMax
DAZN Logo
Swiggy
Adobe
Unity
LiveLike
Gameloft
Logitech
Ring Central
Life.Church
Ticketmaster
Fan Hub
Yelp
Beamable
ServiceMax

Here’s how you can create
the intimate experiences shoppers crave

Real‑Time Messaging & Chat

Support live and social shopping with advanced chat features: status, typing, reactions, emojis, sentiment, moderation

Benefit

Connect buyers, sellers, hosts, and influencers instantly; safer, more engaging conversations

Smart Notifications

Promotions, price drops, order updates, shipping ETAs, geo‑triggers

Benefit

Keep customers informed and returning, across the journey

Real-time Geolocation & Dispatch

Live driver tracking, route optimization, ETA updates, geofencing

Benefit

Streamline logistics, reduce delivery times, and enhance customer satisfaction with live tracking

Live Transactions & Sync

Inventory, pricing, bids, and quotes kept accurate in milliseconds

Benefit

Streamlined transactions reduce friction and speed decisions

Global Reliability

99.999% uptime, sub‑second delivery, worldwide edge network

Benefit

Confident scale during events, launches, and peak traffic

Take the pain out of adding live interactivity 
to your shopping experience

Skip custom real‑time plumbing and bolt‑ons

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PubNub vs. DIY/Legacy

Copy‑paste SDKs, managed scale, built‑in moderation and decisioning vs. teams maintaining infra, scaling spikes, and fragmented tools.

chat

PubNub vs. single‑purpose chat

End‑to‑end real‑time platform for messaging, events, notifications, and experiments.

CASE STUDY

How does PubNub support eCommerce fulfillment and post‑purchase updates?

99.999% uptime, sub‑second delivery, worldwide edge network

ACV Auctions

Real‑time vehicle updates and instant buyer notifications accelerate the sales cycle.

Itemku

C2C chat with online/offline status builds trust and streamlines transactions.

Talk Shop Live

Real‑time shopper alerts, live influencer chat, and push notifications boost conversions.

Start free

Launch your first live feature in minutes

copy

Copy‑paste snippets for web, mobile, and server; API‑first and headless‑friendly

security

No server maintenance or scaling guesswork; enterprise‑grade security and compliance

Frequently Asked Questions

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How does PubNub integrate with my eCommerce stack (e.g., Shopify/Magento/Custom)?

PubNub integrates via SDKs and REST APIs into storefronts, backends, and services with a headless, custom‑stack‑friendly approach. It works alongside Shopify, Magento, WooCommerce, and custom platforms using webhooks and serverless endpoints. Common implementations include live inventory sync, real‑time chat, notifications, price updates, and order status events.


PubNub integrates via SDKs and REST APIs into storefronts, backends, and services with a headless, custom‑stack‑friendly approach. It works alongside Shopify, Magento, WooCommerce, and custom platforms using webhooks and serverless endpoints. Common implementations include live inventory sync, real‑time chat, notifications, price updates, and order status events.


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What latency and reliability can I expect?

Expect sub‑second delivery on a global edge network with 99.999% uptime. Built‑in fan‑out, retries, optional persistence, and presence maintain consistent experiences even during traffic spikes.

Expect sub‑second delivery on a global edge network with 99.999% uptime. Built‑in fan‑out, retries, optional persistence, and presence maintain consistent experiences even during traffic spikes.

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How do I moderate content automatically?

Enable AI‑powered filtering, sentiment analysis, blocklists/allowlists, and per‑channel policies. You can route flagged content to human review, keeping communities safe without slowing conversations.

Enable AI‑powered filtering, sentiment analysis, blocklists/allowlists, and per‑channel policies. You can route flagged content to human review, keeping communities safe without slowing conversations.

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Can it handle spikes during livestreams and sales?

Yes. Managed infrastructure auto‑scales across the worldwide edge, so you don’t run ops. Channel sharding, audience segmentation, and rate‑aware notifications preserve performance at peak.

Yes. Managed infrastructure auto‑scales across the worldwide edge, so you don’t run ops. Channel sharding, audience segmentation, and rate‑aware notifications preserve performance at peak.

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Is there a free tier?

Yes. You can build, test, and launch your first live feature on the free tier, then upgrade as usage grows.

Yes. You can build, test, and launch your first live feature on the free tier, then upgrade as usage grows.

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How does PubNub enable social shopping experiences?

PubNub powers host and creator chat, reactions, mentions, and real‑time Q&A that drive engagement. Social‑proof signals—like live viewers, recent purchases, and low‑stock counters—create urgency, while built‑in moderation and sentiment insights keep communities safe.

PubNub powers host and creator chat, reactions, mentions, and real‑time Q&A that drive engagement. Social‑proof signals—like live viewers, recent purchases, and low‑stock counters—create urgency, while built‑in moderation and sentiment insights keep communities safe.

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Can PubNub help reduce cart abandonment?

Reduce abandonment with real‑time triggers such as low‑stock alerts, price drops, and limited‑time offers. Proactively connect shoppers to an agent or bot before they bounce, and re‑engage across devices using saved carts and personalized reminders.

Reduce abandonment with real‑time triggers such as low‑stock alerts, price drops, and limited‑time offers. Proactively connect shoppers to an agent or bot before they bounce, and re‑engage across devices using saved carts and personalized reminders.

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What do I need to launch live shopping with PubNub?

Launch live shopping by pairing chat, polls, and timed offers with synchronized inventory and pricing. Promote the event with pre‑stream alerts, keep momentum with in‑stream banners, and follow up with post‑stream notifications. Real‑time analytics and experiments let you optimize conversion while the event runs.

Launch live shopping by pairing chat, polls, and timed offers with synchronized inventory and pricing. Promote the event with pre‑stream alerts, keep momentum with in‑stream banners, and follow up with post‑stream notifications. Real‑time analytics and experiments let you optimize conversion while the event runs.

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How does PubNub support eCommerce fulfillment and post‑purchase updates?

Provide instant order confirmations, status changes, shipment tracking, and ETAs. Use geo‑triggered alerts for delivery windows, curbside pickup readiness, and exceptions. Integrations with logistics providers stream fulfillment events to buyers in real time.

Provide instant order confirmations, status changes, shipment tracking, and ETAs. Use geo‑triggered alerts for delivery windows, curbside pickup readiness, and exceptions. Integrations with logistics providers stream fulfillment events to buyers in real time.