Cisco Investments, Ericsson Invest $6 Million in PubNub to Help Shape The Future of Networking

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PubNub Launches World’s First Programmable Data Stream Network

SAN FRANCISCO, CA– Sept 12, 2016 — PubNub, the world’s leading Data Stream Network, today announced a strategic investment of $6 million from Cisco Investments and Ericsson. The announcement coincides with the launch of PubNub BLOCKS, making
networking leaders Cisco and Ericsson a transformational part of the world’s first
programmable network for application developers. Over 800 companies signed up
for early access to PubNub BLOCKS.

PubNub BLOCKS is a groundbreaking service that extends the capabilities of the
PubNub Data Stream Network by making the network programmable, delivering a
“serverless” environment for application logic that is optimized for modern,
realtime applications. This revolutionary offering streamlines application
development, reduces endpoint-to-endpoint latency, and allows applications to
better leverage the enormous scalability of PubNub’s Data Stream Network.

“Online apps are quickly becoming realtime, and must handle massive amounts of
streaming social, location, and IoT data. PubNub BLOCKS represents a new way for
app developers to code application logic directly into the network, get to market
quickly, and never have to worry about scale,’” said Todd Greene, CEO of PubNub.
“We’re excited to have Cisco and Ericsson, both giants in the networking industry,
put their support behind PubNub BLOCKS.”

Both Cisco and Ericsson have evangelized moving business logic closer to the
network edge, and saw an opportunity with PubNub BLOCKS to take action on their
vision for application development.

“PubNub BLOCKS delivers the benefits of Fog Computing to application developers,
bringing business logic to the edge,” said Rowan Trollope, Cisco senior vice
president and general manager of IoT and Applications. “Our investment in PubNub
is driven by our shared vision for the future of distributed computing built on global,
secure, programmable networks. “

Ericsson’s deep-reach network has been instrumental in supporting the explosive
growth of networked things, deep analytics, and latency-free control. With BLOCKS,
PubNub is making the first programmable network, giving application developers
direct access to amazing network capabilities” said Per Borgklint, Senior Vice
President, Chief Innovation Officer and Head of Business Unit Media, Ericsson
. “We’re thrilled to be participating in this exciting product launch.””

After signing up for an account with PubNub, developers have multiple ways to use
PubNub BLOCKS for building realtime apps:

  1. Choose from a catalog of pre-built blocks and customize them
  2. Choose from a catalog 3rd party APIs including IBM Watson, MapBox,
    Lexalytics, New Relic, RingCentral, SendGrid, and Wolfram Alpha that are
    manifested as blocks
  3. Create custom blocks from scratch

Using BLOCKS, developers no longer have to run their own app servers to execute
business logic. The result is faster time to market, less server overhead, and more
secure applications. Example functionality that can be enabled using PubNub
BLOCKS includes:

  • Geo Chat: Create a chat group for users within a geographic zone
  • Location Lookup (latitude/longitude): Automatically convert between
    address and geographic coordinates
  • Natural Language Interface: Automated chatbot interactions or even
    natural language control for applications
  • Sensor Anomaly Detection: Send an alert when a remote asset displays an
    abnormal behavior compared to recent history
  • Sentiment Analysis: Identify and categorize opinions expressed in text
  • Spammer Throttle: Allow users to send 1 message every 10 seconds.
  • Text To Speech: Automatically synthesize natural-sounding speech from
    input text in a variety of language and voices

About PubNub
The PubNub Data Stream Network powers low-latency messaging on every device,
at massive scale. PubNub BLOCKS makes the network programmable, executing
your application logic on data as it passes over the network, removing the need to
deploy and scale app servers. PubNub is headquartered in San Francisco. Visit
PubNub online at www.pubnub.com.

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