Enhancing User Engagement Through AI-Driven Polls & Surveys

Enhancing User Engagement Through AI-Driven Polls & Surveys -Social.jpg

We recently released a study that found 36% of the 600 respondents plan to add artificial intelligence (AI) to their existing applications. In comparison, 25% intend to develop new AI-related apps in the next 8-12 months. (You can download your free copy here.

Furthermore, in May 2023, Gartner released the results of a survey covering generative AI investments. Over 2,500 executive leaders reported that ChatGPT prompted them to increase AI investments — not a surprising result. What was unexpected, however, was that cost optimization wasn’t the primary reason, not by a long shot. Instead, leaders of organizations are leveraging AI to improve user experience.

We’ve recognized this shift in focus when making technology investments. AI offers a powerful, if not revolutionary, way to deliver unforgettable user experiences, particularly within apps. One of the most promising areas is delivering engaging AI-powered polls and surveys to determine what users want. 

Let’s explore what we see on the horizon.

The digital transformation of polls and surveys: From analog to apps

Polls and surveys have been trusted to gather user opinions since before the internet, but not without major challenges. Online surveys made collection marginally easier, but app companies still experienced significant roadblocks in conducting and interpreting surveys:

The proliferation of apps should have made gathering feedback from polls and surveys easier, but companies encountered the same roadblocks as paper, phone, or email. Users have to want to fill them out, and many app surveys miss the mark regarding engagement.

There's good news, however. With the proliferation of AI-powered tools, app companies can move away from traditional survey strategies. Large language models (LLMs) like those in ChatGPT enable companies to shift towards an agile, hyper-responsive, and hyper-personalized survey approach that doesn’t overload human teams or blow IT budgets. This is the era of AI-driven, in-app feedback.

Why AI-powered app surveys are the future of user engagement

Today, generative AI opens up many opportunities for improving polls and surveys from the most convenient platform for the user — the app. This takes a two-fold approach. The first improvement is in the delivery itself. With AI, companies can leverage:

Once users answer the app poll or survey, AI can also support teams to parse those results, enabling:

AI can intelligently enhance in-app surveys and polls, creating a comprehensive user engagement strategy rather than the dreaded “crickets” of traditional survey methodologies.

Transforming app experiences with AI-powered surveys and polls

Where can app companies apply AI-powered surveys? Several compelling use cases emerge when it comes to user engagement.

The future of polls and surveys lies in artificial intelligence

AI allows companies to reinvent their user interactions through in-app surveys and polls. Thoughtful implementation could improve engagement, deliver more profound insights into user preferences, and help companies craft dynamic and unforgettable user experiences with each app iteration. Leveraging AI to cut through the noise and process results transforms surveys from a laborious task to a fundamental piece in the user engagement puzzle — one that has the power to deliver real-time insights and ensure more willing participation.

The PubNub platform offers in-app social interactions that redefine the user survey. You can onboard as many users as necessary, create smooth live events, and create engaging experiences through real-time polls, surveys, and voting. PubNub allows you to confidently integrate cutting-edge generative AI tools — including apps and surveys — into your app. 

Contact us to see it in action or schedule a free trial to experience how AI can reshape your user engagement.