Today’s audiences demand more than just on-demand content—they expect real-time immersion and meaningful interaction. Whether it's a major premiere, breaking news, or a live event, viewers crave instant connection and a sense of community. PubNub enables OTT platforms to deliver highly engaging, monetizable experiences, increasing viewer retention and maximizing engagement.
By empowering real-time interaction, personalized content delivery, and intelligent automation, PubNub turns passive viewing into dynamic participation. With features like AI-driven moderation, sentiment-aware decisioning, and seamless LiveOps orchestration, platforms can effortlessly scale while offering richer, more connected experiences that drive business outcomes.
Drive Deeper Viewer Engagement with Real-Time Interaction
Live Chat & Reactions Foster community by layering in real-time chat, emoji reactions, and fan commentary that’s synchronized to the second across all devices and time zones.
Interactive Watch Parties Let friends and fans co-watch in real time, share hot takes, and react live, even if they’re miles apart. Enable presence detection, group chat, and spotlight features for streamers, influencers, or VIPs.
Polls, Quizzes & Fan Predictions Boost viewer participation with live trivia, interactive polls, and real-time prediction games designed to reward attention and drive retention.
Sentiment Analysis & Live Moderation Keep communities healthy with AI-powered moderation, toxicity filters, and auto-flagging tools, keeping your brand safe while conversations stay vibrant.
Gamified Rewards & Loyalty Programs Turn viewers into superfans with real-time giveaways, view-time-based achievements, and personalized content unlocks that incentivize longer watch sessions.
Ensure Seamless Experiences and Maximize Viewer Retention
Multi-Device Sync & State Recovery Ensure smooth experiences across devices, even if a user disconnects or joins late. PubNub restores the live state instantly, with no lag or rebuffering.
Live Metrics & Audience Visibility Visualize live viewer counts, content preferences, and stream performance with granular real-time telemetry and analytics.
Dynamic Ad Triggers & Content Swaps Trigger ad insertions or content swaps based on real-time audience actions or metadata tags. Perfect for fast-paced programming, sports, or localized streaming.
Streamline Operations and Enhance Content Delivery
LiveOps & Workflow Automation Manage and automate complex streaming workflows with real-time control over programming, asset transitions, stream switching, and ad breaks, all triggered by live audience behavior or scheduled events.
Real-Time Content Curation Instantly update featured content, carousels, and homepage promotions based on viewer behavior, trending segments, or geo-specific performance.
Ensure Continuous, Reliable Content Distribution
Syndication & Localization Automation Deliver the right content to the right audience by automating region-specific streams, localized versions, and language-based programming.
Failover & Redundancy Triggers Respond to stream interruptions or platform issues in real time by auto-switching to backup feeds, fallback content, or redirecting traffic, ensuring uninterrupted viewing across all devices.
Build at Scale Without the Heavy Lifting
Low-Code Experiments Launch new formats and monetization flows fast, without full dev cycles.
Reliable Multi-Device Sync Ensure seamless experiences across devices, even with drop-offs or late joins.
LiveOps Automation Orchestrate content swaps, ad triggers, and homepage updates with real-time intelligence.
Boost Monetization and Re-Engage Viewers
In-Stream Notifications & CTAs Deliver the right content to the right audience by automating region-specific streams, localized versions, and language-based programming.
Push Notifications for Offline Viewers Bring users back with personalized, event-driven mobile or web notifications, whether a new episode drop, breaking news, or time-sensitive rewards.
Geo-Based Personalization Deliver targeted content and offers based on viewer location. Enable region-specific streams, language preferences, and hyper-local promotions.
Unlock New Revenue Streams with Interactive Features
Live Commerce & Shoppable Content Turn moments into revenue with in-stream purchases, exclusive merch drops, and real-time product showcases synced to the action on-screen.
Subscription Access & Content Gating Easily manage access to premium content, live events, or ad-free experiences with PubNub's user access control and flexible authentication options.
Betting & Interactive Companion Experiences Sync live betting overlays, real-time odds, or companion trivia games alongside the stream to increase viewer stickiness and second-screen engagement.
