PubNub Insights

PubNub Insights gives you turnkey aggregated metrics and actionable analytics built from your PubNub data and usage. You can proactively adjust plans based on clear evidence.

Availability

PubNub Insights is automatically available to PubNub customers on the Starter and Pro plans.

• Starter - Access to Insights Premium dashboards. View analytics from 90 days up to three years. Includes user behavior analytics and features such as Analyze with AI, API access, and Expanded Data Download. See account-level, app-level, and selected keyset data.

• Pro - Existing customers get Insights Standard dashboards with an option to upgrade to Insights Premium. Insights Standard includes analytics for the last 24 hours, today, and yesterday for the selected keyset. New customers get Insights Premium automatically.

Access

To get started, open the Admin Portal. After you sign in, select Insights from the sidebar.

Public Admin Portal demo

Want to browse through the Admin Portal without creating an account? Explore it through the Public Demo that shows examples of most PubNub features for transport and logistics use case.

If you use Insights Premium, select one or more use cases the first time you open Insights. After you select your use cases, the Account dashboard loads automatically.

If you use Insights Standard, select the app, keyset, and use cases the first time you open Insights so the Snapshot dashboard loads automatically.

To upgrade to Insights Premium, select Upgrade.

Use case refers to how you currently use or plan to use PubNub in your application. If you use PubNub to build a chat app or an IoT app, select Chat or IoT from the use case dropdown on the PubNub Insights page in the Admin Portal.

If you select Chat as a use case and follow PubNub’s payload convention, the Messages dashboard shows chat metrics automatically. You can select one or more use cases and update them at any time in Insights Dashboard Settings.

Use case selection

Settings

Insights automatically provides a set of five dashboards for each keyset. You can give each set a meaningful name and description. By default, each set inherits the name of its keyset.

The Account and App dashboards have default names that can't be modified.

The User Behavior & Devices and Account & App dashboards aren't available in Insights Standard.

Dashboard info

Dashboard Info lets you update or edit the Use Case for a keyset. By default, the use case you selected the first time you opened Insights is assigned to all keysets on your account. If a keyset needs a different use case, change it in Dashboard Settings.

Messages

Messages Configuration lets you change the data behind the analytics in your Messages dashboard.

If “In-app Chat” is one of your selected use cases and you use the default PubNub messages JSON (JavaScript Object Notation) schema, then the Messages dashboard automatically shows the following two metrics:

• Top 10 Message Types
• Count of Message Type that is Chat

If your implementation does not use the default PubNub JSON schema or you do not use PubNub for in‑app chat, the Messages dashboard shows empty charts. You can populate these charts by providing the JSON path for the two metrics above or for other items you want to track.