Use PubNub Functions to add business logic or to integrate with third-party services. PubNub Functions give you full control over chat behavior and are serverless, so there is no need to worry about provisioning, managing or scaling servers.
Language translation, content moderation, push notifications, and other 3rd party services.
Filter (profanity, keywords, etc), transform, parse, and route based on message content or user status.
AI and aggregation
Chatbots, natural language processing, sentiment analysis, and other AI-enabled services.