News

How to Build a Product Strategy that Meets a Market Need

1 min read Michael Carroll on Jun 1, 2022
Try PubNub Today

Free up to 1MM monthly messages. No credit card required.

Subscribe to our newsletter

By submitting this form, you are agreeing to our Terms and Conditions and Privacy Policy.

Patrick Ng, Innovation Director at Spark Launchpad, joins Casey Clegg, COO at PubNub, to discuss effective ideation and the product journey from concept to market.

Some of the most groundbreaking technology throughout history didn’t see widespread adoption initially, because it simply didn’t fill a need within the market of its time. 

Today, with so many technologies being brought to market daily, identifying a market need is more crucial than ever. Some founders come from a tech-first perspective, spotting emerging tech with high promise. Alternatively, some founders approach entrepreneurship from a product-first perspective, identifying an end-user need that can be met with technology, once developed. 

In our new episode of The PubNub PubCast, Patrick Ng, the Innovation Director at Singapore's Spark Launchpad speaks with PubNub’s COO, Casey Clegg, about properly framing a go-to-market strategy, spotting high growth opportunities, and use cases of core technologies that Spark LaunchPad is helping to scale.

The PubNub PubCast is a podcast that brings together executives and product leaders from a variety of industries to discuss how they're creating innovative and engaging virtual experiences: the approaches they’ve taken, the things they’ve uncovered, and how they're creating truly connected online communities.

You can watch the video of the episode below, or listen to the audio by clicking here.

PubCast_Header_Patrick_Ng_1200x630.jpg
Listen to "Building a Core Product Strategy that Meets a Market Need"
Guest: Patrick Ng, Innovation Director at Spark Launchpad
Listen Now

More from PubNub

How to Add a Notification Badge to Icons in React Native
Real-time Chat BlogDec 19, 20226 min read

How to Add a Notification Badge to Icons in React Native

Display real-time notification badges with PubNub and React Native to display important information and bring users back to your...

Michael Carroll

Michael Carroll

Digital Twins and the Future of Real-Time Data
InsightsDec 6, 20224 min read

Digital Twins and the Future of Real-Time Data

The concept of Digital Twins has evolved over the last two decades, however, one thing remains the same: the need for real-time...

Michael Carroll

Michael Carroll

How Many Text Characters Fit in a 32KB PubNub Message?
Real-time Chat BlogNov 24, 20224 min read

How Many Text Characters Fit in a 32KB PubNub Message?

Learn the ins-and-outs of PubNub message size and get a better idea of how many text characters fit in a single message.

Michael Carroll

Michael Carroll