LiveLike’s platform provides customers with real-time reactions and emojis as well as direct chat, group chats, and even larger audience chats that allow hosts and anchors to engage with viewers. Plus, LiveLike allows broadcasters to push out custom content interactions—like trivia, promos, and polls—on a schedule or in response to pivotal moments, like a goal or touchdown.
To build and power their platform, LiveLike relies on SDKs and APIs as their foundational technology to allow viewers to engage with each other authentically and genuinely. And because their live events platform must handle large audiences, they need a partner who can help them develop quickly and at scale with no concurrency limits or latency issues.
"Now that we build with PubNub, we never have to worry about how to handle audience spikes or an influx of engagement.”
Live Events, Second Screen, and Advertising
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