BluHorn is a web-based media buying and planning platform that brings all the media planning and buying programs into a single platform. Collaborative by design, BluHorn’s platform includes multiuser synchronized worksheets, real-time chat, a marketplace, and a host of integrations to empower buyers and planners to work better together.
BluHorn’s largest challenge was keeping users in-app: users were saving data, but were sharing and collaborating with other tools. PubNub’s real-time communication platform allowed BluHorn to bring different users and systems together in a fast, reliable synchronized system, allowing BluHorn to quickly ship new real-time features that keep their users engaged.
Real-time collaborative capabilities and particularly transactional chat really changes the game. It brings everyone together and gives them the information they need, when they need it, at any one moment. It helps even our smallest customers on a massive scale.
Wes Benwick
VP Technology and Software Architect at BluHorn
Learn how PubNub works and the concepts behind our real-time platform.
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