Build Scalable Gamification Logic with PubNub Illuminate
Process real-time user behavior streams to trigger points, badges, challenges, and more – without complex backend builds.
Unlock Next-Level Engagement with Real-Time Gamification
Move beyond static user experiences. Real-time gamification unlocks a higher level of user engagement by making your application truly interactive and responsive. Imagine users receiving instant feedback for their actions, seeing leaderboards update live during competitions, receiving personalized challenges based on current behavior, and feeling a constant sense of progress.
This dynamic approach transforms passive users into active participants, fostering loyalty, driving specific behaviors, increasing retention, and creating powerful new avenues for monetization.
PubNub Illuminate
The Real-Time Gamification Engine
Stop letting infrastructure challenges prevent you from unlocking deeper user engagement. PubNub Illuminate handles the complexities of real-time gamification logic at internet scale, acting as a dedicated engine that processes real-time streams to evaluate complex rules against both individual events and aggregate state conditions.
Illuminate provides the key. It allows you to focus on designing compelling game mechanics, while we manage the underlying real-time event processing, rule evaluation, and action triggering needed to bring them to life.
How Illuminate Powers Real-Time Gamification
Integrate Illuminate into your application architecture to offload gamification logic
1
Ingest Real-Time Event Streams
Feed user actions (clicks, messages, purchases, custom events) into Illuminate.
Decouple gamification logic from your core application code. Easily tap into existing event sources or create new ones.
2
Detect Key Behaviors with a Flexible Rule Engine
Define conditions using Illuminate's flexible rule engine via a visual interface (ideal for rapid iteration and enabling collaboration with product teams)
Accelerate the launch and iteration of game mechanics, reducing development cycles for rule definition and modification.
3
Trigger Gamified Actions Instantly
When conditions are met, Illuminate automatically triggers user defined actions:
PubNub Publish
Send messages to update user interfaces in real-time (e.g., display "+10 points!", show a badge earned notification, refresh a progress bar).
Webhook Call
Notify your backend services to perform actions like updating a persistent leaderboard database, granting entitlements, issuing rewards, or triggering personalized offers via other systems.
Update App Context objects
Update user, channel and membership data (like current streak counts, temporary buffs) for easy management
Example Use Cases Powered by Illuminate
Live Streaming
Award points/reactions for engagement during key moments, update live viewer leaderboards, trigger interactive polls based on stream events.
Gaming
Implement real-time achievements, dynamically adjust difficulty based on detected player behavior patterns, trigger personalized reward offers.
E-commerce
Offer instant discounts based on Browse patterns (e.g., viewed item X 3 times), grant loyalty points immediately on purchase confirmation, create time-sensitive flash challenges.
Community Platforms
Award badges to top contributors based on activity metrics (posts, comments, likes), notify users of reputation level changes.
Truly Real-Time
As soon as an event happens then an action is triggered, essential for unlocking instant user feedback.
Flexible & Declarative Rules
Define complex logic easily without deep backend coding; adapt and evolve mechanics faster to keep eangagement high.
Avoid DIY Infrastructure
Offload the significant burden of building, scaling, and maintaining a custom, highly-available, low-latency rules engine. Focus your resources elsewhere.
Seamless PubNub Integration
Natively integrates with the entire PubNub platform.
Start Building More Engaging Experiences Today
Ready to build more engaging experiences without the backend headache? Explore how PubNub Illuminate can power your real-time gamification features
