The One Trick to Guarantee Attendance at Virtual Events

Web Summit Founder, Paddy Cosgrave, sits down with PubNub COO, Casey Clegg, to discuss the one thing virtual events platforms need to create to ensure audience attendance and engagement: serendipity.

Welcome to The PubNub PubCast. In this podcast, we speak with executives and product leaders from a variety of industries about how they're creating innovative and engaging virtual experiences: the approaches they’ve taken, the things they’ve uncovered, and how they're creating truly connected online communities.

Think back to a time when you interacted with someone in an unexpected way—such as networking with fellow attendees at a conference or discovering an insightful session during an event. 

These spontaneous, meaningful moments are one of the most valuable benefits of attending a face-to-face event. However, since the pandemic, many in the live events space have struggled to facilitate an environment that fosters those serendipitous experiences, virtually. 

In this PubCast episode, Paddy Cosgrave, Founder and CEO of Web Summit, joins PubNub’s COO, Casey Clegg, to discuss the core things they’ve learned from attendees since coming out of lockdown. Cosgrave also shares his predictions on the behaviors that are here to stay and how Web Summit is able to create deep, long-lasting connections, virtually, by providing serendipitous moments to attendees.

Subscribe and listen here.

About Web Summit:

Web Summit is a global meeting place that builds relationships, stages or experiences for the world’s most disruptive technology companies and those interested in how that disruption can transform their businesses and their lives.

The PubNub PubCast

Paddy Cosgrave
Paddy Cosgrave
Founder and CEO of Web Summit
Casey Clegg
Casey Clegg
COO of PubNub