---
source_url: https://www.pubnub.com/docs/serverless/events-and-actions/actions/create-ifttt-action
title: Create IFTTT action
updated_at: 2026-06-17T11:41:31.997Z
---

> Documentation Index
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> For the full list of all documentation pages, see: https://www.pubnub.com/docs/llms-full.txt


# Create IFTTT action

This action sends PubNub events to the [IFTTT](https://ifttt.com/) (If This, Then That) service to trigger automations (applets) across services and devices.

IFTTT uses triggers ("this") and actions ("that"). An event from one service can trigger an action in another. You can automate tasks without writing code.

For example, you can forward selected messages to Slack. As an inventory manager, you can get a Slack alert when a customer asks about a product. This helps you understand demand quickly.

Integrating IFTTT with PubNub involves these steps:

* Configure an IFTTT webhook triggered by PubNub events.
* Create an IFTTT action that passes the event to a target service.
* Create a PubNub action in Events & Actions that calls the webhook.
* Add a PubNub listener in Events & Actions as the event source.

## Create an IFTTT account

Go to [https://ifttt.com/](https://ifttt.com/), click **Sign up**, and follow the prompts.

## Prepare your IFTTT environment

Follow these steps to set up an applet with a webhook:

1. Sign in and click **Create** (top right).
2. In **If This**, click **Add** to create a webhook trigger.
3. Search for **Webhooks** and select it.
4. Choose **Receive a web request**.
5. Enter an **Event Name**. You will use this name in the Admin Portal in **Event Name**.
6. Click **Create trigger**.
7. In **Then This**, click **Add** and choose the action service you want to trigger.
8. Configure the action’s parameters for the chosen service.
9. Click **Create action**.
10. Review the applet and click **Finish**.

## Find your IFTTT webhook key

1. Go to the [Webhooks service page](https://ifttt.com/maker_webhooks) and click **Documentation**.
2. The page shows your unique webhook key. You will need it in the Admin Portal.

## Configure Admin Portal

1. In the **Events & Actions** view on the [Admin Portal](https://admin.pubnub.com/), click **+ Add Action**.
2. Select **Webhook IFTTT** as the action type.
3. In **Event Name**, enter the event name you set in the IFTTT webhook.
4. In **IFTTT Webhook key**, enter your webhook key from the IFTTT Webhooks documentation, for example, `c-6oz3G_IPCjb6mGqTpz1d`.
5. (Optional) Enable and configure [retries](https://www.pubnub.com/docs/serverless/events-and-actions/events#retries) in **Webhook IFTTT retry**.
6. (Optional) Add HTTP headers your webhook request requires.
7. Pair the action with an event listener in **Actions**. Click **Add event listener** and select an existing listener or [create one](https://www.pubnub.com/docs/serverless/events-and-actions/configure-e&a#create-event-listener).
8. Click **Save changes**.

## Terms in this document

* **Listener** - A function or objectthat reacts to events or messages, like new chat messages or connection updates, letting your app respond in real-time.
* **PubNub** - PubNub is a real-time messaging platform that provides APIs and SDKs for building scalable applications. It handles the complex infrastructure of real-time communication, including: Message delivery and persistence, Presence detection, Access control, Push notifications, File sharing, Serverless processing with Functions and Events & Actions, Analytics and monitoring with BizOps Workspace, AI-powered insights with Illuminate.