Blog

Auto-scaling and load balancing solve different problems—when combined, they power resilient, cost-effective systems. Don’t confuse them—optimize both.

Learn why PubNub uses Tokenization and TF-IDF for channel pattern recognition instead of AI, balancing speed, privacy, and performance at scale.

Discover how PubNub Insights' channel pattern analytics help you boost user engagement, optimize retention, and spot real-time trends fast.

Live commerce blends technology and entertainment to create engaging, personal, and highly effective shopping environments that drive sales at any point in the shopping journey.

Latency math isn’t marketing poetry. The laws of physics set the floor; engineering discipline sets the ceiling. PubNub owns the piece in the middle — single-digit milliseconds in-region, transparent dashboards, no warp drive required.

Optimize your app for speed, engagement, and scalability with real-time messaging, performance tuning, and efficient resource management. Learn how to boost app success.

Discover how ecommerce platforms are evolving in 2025 with trends like hyper-personalization, AI, dynamic pricing, and gamification—key insights for staying competitive >>

Discover why IT infrastructure modernization is a game-changer for scalability, security, and cost efficiency—unlocking faster innovation and resilience in a digital-first world

To stay competitive, businesses need tools that bridge the gap between data and action. The next wave of personalization isn't just responsive—it’s predictive, contextual, and completely orchestrated in real time.